Blue Green Vacations Mixed Messages

Bluegreen Vacations is a leading vacation ownership company, based in Boca Raton, Florida.  They market and sell vacation ownership interests (VOI´s) in top leisure and urban destinations. Bluegreen Vacations have approximately 216,000 owners of their points based, deeded vacation ownership plan.

They have recently been honoured by receiving three awards at the annual American Resort Development Association (ARDA) in April of this year.  These awards are considered the industry gold standard and recognise excellence in the vacation ownership industry.

As you can imagine the Bluegreen Vacations President and CEO, Shawn Pearson, is extremely proud of their achievement, stating that their associates “are a shining example of excellence and the embodiment of our core values”.  On their website they specify eight core values which should provide their owners and guests with a great vacation experience and act as a guideline for their associates, amongst these core values they state:

“Integrity

We do what is right, even when no one is looking.”

Interesting, as Bluegreen Vacations and Bass Pro, in December 2007, entered into an agreement allowing Bluegreen to put kiosks in some Bass Pro stores to enable them to peddle their wares! Bass Pro, obviously aware of the reputation of timeshare industry throughout the world, insisted on a clause in the terms of their agreement that prohibited Bluegreen Vacations from using “high pressure salesmanship” when they were selling timeshares from kiosks inside the Bass Pro stores as they understandably thought it might have a negative impact on their own business model and impact upon their stores and customer base .

Bass Pro are now suing Bluegreen Vacations for breach of contract.

The lawsuit was filed Wednesday in federal court, as the agreement was that Bluegreen Vacations would pay Bass Pro commissions on the resulting sales.  The lawsuit claims that Bluegreen have failed to pay these commissions. It also appears that Bass Pro also feel they were not paid enough commission and are asking for “not less than $10million”.  In addition to not paying the full commissions due to Bass Pro it appears they used the age-old timeshare trick of “clawing back” commissions from Bass Pro when a customer defaulted or canceled years after the original sale!

Seems someone in the company must have failed to read the core values, or maybe misread it as

We do what we want and hope no one is looking”.